Fashion forward

Hanzo worked closely with Vogue’s editorial team and their direction board to propose and develop a full spectrum of new possible sources of revenue that would not interfere with the brand experience, such as direct purchases of products, a new system of sponsored content or much better integrated advertising spaces throughout the website.

All the above whilst keeping the focus on providing an optimum reading experience, with the aim to reproduce – and even improve where possible – the fantastic experience that is to read the physical Vogue magazine.

In order to provide such a pleasant treat, Hanzo designed one of the first-ever magazines to be fully responsive, as well as a multi-award winning editorial platform which boosted sales and traffic whilst generating overwhelmingly positive user feedback.