Dunia | Deem
St. Chartered
Virgin Money
South Summit
Bulgari
Pull & Bear
Amadeus
Vogue
Squarespace
Meliá Hotels
BBVA
Air Europa
and Virgin Money

Virgin Lifestart

Virgin Lifestart UK

Igniting students' entrepreneurial spirit

  • Research & Insights
  • Product Strategy
  • Branding Service Design
  • Digital Product Design
  • Content Design
  • Technical Consultancy
  • Front-End Development
  • Back-End Development
  • User Testing
  • Community Management

Working with one of the most disruptive and innovative companies in the world is always exciting. So when Virgin Money approached Hanzo to help them engage a new generation of younger customers, we were all in.

We created the LifeStart brand, a new service and a community platform to help students gain access to the often challenging professional stage, helping Virgin Money develop lasting relationships with their future customers.

Starting with the brand and product strategy, and all the way to the last bit of content, we involved the students in every key decision of the project, following a truly user-centered and collaborative approach.

Hanzo provided strategy, design, technology and content, both online and offline, generating a solid community of future customers for the bank, across universities in the United Kingdom.

Virgin Money

From idea to platform

    We worked side by side with our clients at Virgin Money UK and Virgin StartUp to come up with an innovative venture concept that had real potential to engage their audience.

    Creating this new business from scratch required a considerable strategic and creative effort, culminating in a new brand and a detailed proof of concept to help Virgin sell the idea internally to raise proper funding.

    Once the concept had been given the green light, we developed it into a fully fledged digital platform, which we then designed and developed.

    To market it, we engaged some of the UK's most prestigious universities to help us grow a solid community of students, as well as a number of world-class commercial partners such as Virgin Galactic, Samsung, Sony Pictures or Amazon to help us facilitate some super exciting challenges for students to complete.

    High voltage partners
    Helping students be noticed by the greatest
    For students, by students.
    Students were engaged in every stage of the product strategy
    Students chose the brands' scribbled style
    Scribble the future
    Students chose the brands' scribbled style
    In-person activities were essential in building a robust community
    Events, workshops, career counseling and a festival.
    In-person activities were essential in building a robust community
    An impressive source of inspiration.
    Students answered our challenges in countless creative ways
    Related case studySouth Summit

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